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Product snapshot
iSellBeerCPG is a data-driven app from CPG Data designed for the beer, wine and spirits market. It links field sales activity with execution results using two companion platforms — iSellBeer and iSellW&S — and has historically tracked well over 100 million cases on display.
Primary capabilities
- Tracks execution performance both on-premise and off-premise to measure merchandising and display effectiveness.
- Provides two tailored platforms (iSellBeer and iSellW&S) so reps can capture category-specific data in real time.
- Connects sales representatives directly to measurable execution outcomes, simplifying follow-up and coaching.
- Aggregates large-scale display metrics (100M+ cases monitored) to support trend analysis and benchmarking.
Who benefits
Distributors and their supplier partners in the United States will find the app most useful. It is geared toward organizations that want to improve field execution, increase sell-through, and strengthen collaborative relationships with suppliers through better visibility into in-store activity.
Major advantages
- Improves sales productivity by giving reps clear execution targets and easy reporting.
- Strengthens supplier–distributor collaboration via shared execution data and insights.
- Supports operational optimization with actionable merchandising intelligence.
- Helps organizations demonstrate ROI on display and promotional investments by quantifying cases on shelf.
Recommended alternative
Top suggested substitute: BlueDiamond Mobile (Free). BlueDiamond Mobile is a no-cost option that may be appropriate for teams seeking a simpler or lower-cost way to capture field execution data while retaining core mobile reporting capabilities.
Technical
- iPhone
- Free