IMAI — Platform Snapshot
IMAI (Influencer Marketing AI) is a cloud-based tool built to simplify influencer campaigns for brands, agencies, and online retailers. It provides access to a vast influencer database — more than 260 million profiles — and centralizes the work of sourcing talent, running campaigns, and evaluating results.
Primary Capabilities
- In-depth audience profiles, including demographic and psychographic details for better targeting.
- Campaign creation tools together with tracking functionality and a centralized reporting dashboard.
- Comprehensive influencer discovery, filtering and selection across a large global dataset.
- Measurement and analytics to assess campaign performance and ROI.
Why teams choose IMAI
IMAI is designed to manage the full lifecycle of an influencer program: from identifying the right creators to activating partnerships and monitoring their impact. Its interface is built for ease of use, with advanced search filters and integrations that help connect influencer activity to commerce platforms and sales metrics. The platform also supports agency workflows and reporting needs, helping streamline collaboration and client deliverables.
Suggested Alternative — MyInfluencer (Paid)
If you want a different option, MyInfluencer is a paid solution worth considering. It offers a white-label setup, API access for custom analytics and data flows, and an Agency CRM plus a dedicated Influencers app to support end-to-end automation. The product emphasizes a clear dashboard layout, powerful search capabilities, and straightforward connections to popular e-commerce systems.
Technical
- Web App
- Subscription