Digital marketplace for rural farmers
IFFCO eBazar Limited — a subsidiary of IFFCO — has built a mobile shopping platform aimed at bringing modern retail services to farming communities across India. The app bundles a variety of farm inputs and services so growers in remote areas can access quality products without needing to travel to urban retail centers.
Offered products and tools
The app functions as a one-stop source for agricultural supplies, stocking both everyday essentials and specialized inputs. Major categories available include:
- Certified seeds and planting material
- Sprayers and other crop-application equipment
- Fertilisers and nutrient blends
- Crop protection chemicals (agrochemicals)
- Livestock feeds and related nutrition products
- Microbial and organic soil enhancers (biofertilisers)
- Implements and small farm machinery
Network and distribution
IFFCO eBazar operates through an extensive retail network with more than 900 outlets across 22 states. The presence includes a mix of company-run stores and franchised partners or business associates, helping ensure timely availability of products at the village and block levels.
Featured product: Sagarika
One of the platform’s standout offerings is Sagarika, a plant growth promoter manufactured by Aquagri — a joint venture associated with IFFCO eBazar. Farmers have increasingly adopted Sagarika for its effectiveness in supporting crop vigour and boosting yields.
Purpose and expected impact
The platform’s core aim is to help farmers improve livelihoods by delivering dependable, high-standard agricultural inputs in an environmentally conscious way. By providing punctual supplies of fertilisers, seeds, and other essentials, the service seeks to raise crop productivity, lower input access barriers, and contribute to farm household welfare.
Recommended payment option
- Google Pay (legacy version) — Free to download and commonly used for transactions in rural retail settings
Technical
- iPhone
- Free