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Brand background and origin
I Love Ugly began in 2008 as an art project created by Valentin Ozich and has since evolved into a globally known streetwear label operated by I Love Ugly Limited. What started as a creative experiment now combines premium design with everyday wearability and a strong visual identity.
The app: what it does
The ILU iPhone app acts as the brand’s digital headquarters. It gives fans direct access to new collections, original illustrations, editorial updates, and an integrated storefront. Users can follow releases, save favorites, and interact with other members of the ILU community.
Where the label is most active
- United States
- Europe
- Japan
- Australia
- New Zealand
Main features of the app
- Browse and purchase current product drops
- Receive alerts about launches and limited releases
- Explore exclusive artwork and design previews
- Read brand news, lookbooks, and stories
- Connect with other followers and community content
Suggested free alternative
999 Club — Free: If you’re looking for a complementary experience, 999 Club offers a no-cost app option focused on streetwear drops, community content, and curated collections. It’s a lightweight alternative for users who want similar discovery and social features without committing to a paid platform.
How to join
Download the ILU app on your iPhone to shop, follow new releases, and become part of the expanding ILU community. Sign up inside the app to customize notifications and save preferred items.
Technical
- iPhone
- Free
