Premise and tone
HELLMART is a high-end mashup of a retail simulator and survival-horror, set in an isolated convenience store in the far north. You start out as an ordinary staff member completing everyday retail chores, but as night approaches the situation devolves into a tense, supernatural ordeal. The developer behind it is GAZE IN GAMES.
How a shift unfolds
- Night shift — The core tension: unknown entities begin posing as customers and you must decide, under pressure, who to admit. One wrong choice can cost lives.
- Dusk preparations — As daylight fades you switch into a prep routine: check cameras, top up emergency supplies, and keep the backup power running.
- Day duties — Routine daytime work involves stocking shelves, helping genuine customers, and general store upkeep before the mood changes.
The survival loop
Your nighttime choices matter. Interactions after dark aren’t just flavor: they affect which characters survive and which narrative branches open. There are multiple endings tied to your decisions and how well you perform under pressure.
Strengths and weaknesses
- Currently in active development — the game is still being expanded and refined, so content and balance may change.
- Repetition can set in — the day/night cycle risks becoming monotonous over many playthroughs.
- Memorable atmosphere — the contrast between mundane retail tasks and creeping dread makes the concept stand out.
- Story elements feel undercooked — the narrative support doesn’t always match the strength of the premise.
Verdict
If you enjoy tense management sims with a horror twist, HELLMART offers a distinctive, unsettling experience worth sampling. Expect a strong mood and clever mechanics tempered by a thin narrative and some repetitive stretches; keep an eye on it as development continues.
Technical
- Windows
- English
- Spanish
- German
- French
- Italian
- Russian
- Portuguese
- Polish
- Arabic
- Korean
- Japanese
- Chinese (Simplified)
- Turkish
- Full