Fillout for Web

Product snapshot

Fillout’s AI Form Builder is an online tool that streamlines creating surveys, tests, and other form types by using artificial intelligence. It runs in your browser and assists with generating questions, styling forms, and producing brand-aligned visuals — all without writing code.

Core capabilities

• Free tier with unlimited forms and a monthly cap of 1,000 submissions, suitable for small teams and individual users.
• Import existing questionnaires (for example, from Google Forms) or start from scratch by describing your needs or pasting your current questions.
• AI-powered question generation that can produce surveys, quizzes, and other interactive form content.
• A drag-and-drop, no-code editor for adjusting layout and picking visual themes that match your aesthetic.
• Language polishing tools that improve clarity and can help boost completion and conversion rates.
• Automatic updates and easy revisions for drafts so forms remain current as requirements change.
• Generation of images and theme elements tailored to your brand identity for a more cohesive look.

How to get started

1. Choose whether to import an existing form or create a new project.
2. Tell the AI what you need (a short description) or paste your questions to have them enhanced or expanded.
3. Use the visual editor to rearrange questions, select colors and fonts, and apply a theme.
4. Preview, publish, and monitor submissions — adjust wording and design as you collect responses.

Customization and optimization

The editor requires no coding knowledge and offers theme presets and manual styling options. Built-in language optimization refines question wording for readability and engagement. You can iterate on drafts continuously, making small edits or overhauls without rebuilding the form.

Visual branding and assets

Beyond copy and structure, the builder can generate imagery and design elements that reflect your brand. These assets are paired with theme choices so your forms look consistent with other customer-facing materials.

Useful for

• Small businesses and individuals who need a low-friction way to build forms.
• Teams that want to import legacy forms and quickly modernize them.
• Projects that benefit from quicker question drafting, clearer language, and branded visuals.