Product snapshot
ClickMoat is a subscription web application that uses artificial intelligence to identify and stop click fraud in Google Ads campaigns. It protects advertising budgets by filtering out invalid clicks and impressions that originate from bots, spam sources, or malicious competitors. The service is designed to help advertisers increase ad efficiency and improve Quality Score by removing non-genuine traffic from campaign metrics.
Core capabilities
- Intuitive analytics portal that breaks down clicks, estimated savings, and instances of invalid traffic so advertisers can act on clear metrics.
- Real-time AI detection that flags and blocks fraudulent clicks and suspicious impressions before they waste ad spend.
- Automatic filtering of traffic from known abusive sources, reducing noise in campaign performance data.
- Detailed exportable click logs to support refund or dispute requests with ad networks when fraud is confirmed.
Custom controls and security options
Administrators can tailor protections to match their risk tolerance and campaign needs. ClickMoat supports manual and automated rules such as IP blacklisting, automatic VPN blocking, and custom blocklists. The platform also annotates why particular IPs or sessions were blocked, giving teams better visibility into traffic quality and enabling smarter, faster decisions.
Reporting, refunds, and ongoing help
When fraud is suspected, users can generate comprehensive reports showing the offending clicks, timestamps, and associated metadata. These reports simplify filing for refunds or credits with Google Ads. The service includes continuous support and monitoring, helping advertisers maintain cleaner traffic and more reliable performance metrics over time.
Platform compatibility and reach
ClickMoat works across multiple ad platforms and integrates into standard advertising workflows. This cross-platform compatibility ensures consistent protection whether you run Google Ads as your primary channel or use a mix of networks.
Alternative recommendation
If you’re exploring other subscription-based options, consider Codeium as an alternative. It offers a different set of features and a subscription model worth comparing against ClickMoat depending on your priorities for automation, reporting, and cost.
Technical
- Web App
- Subscription