Certainly for Web

Transforming customer service with conversational AI

Certainly is a conversational AI solution that lets organizations recreate the expertise of their best sales agent as a virtual assistant. The platform is built to improve customer interactions across channels by delivering tailored support, simplifying purchasing and checkout flows, and handling after-sales questions. By interpreting customer intent and recommending relevant products, it helps increase conversion rates and strengthens brand loyalty.

Main capabilities

• Available nonstop to support customers and help drive revenue growth.
• Collects zero-party information to tailor shopping and service interactions precisely to each customer.
• Offers a no-code builder for business teams alongside APIs for engineering integration.
• Creates a “digital twin” of top-performing sales staff to provide consistent, expert assistance.
• Uses natural language understanding to surface appropriate product suggestions and next steps.
• Automates checkout steps and manages post-purchase support to reduce friction and follow-up work.

Connecting with existing systems

Certainly is designed for smooth integration into a business’s technology stack. It can be connected to CRM systems, e-commerce platforms, and back-office tools via its APIs, while the no-code tools allow non-technical staff to design conversations and update content. This combination makes rollout and ongoing maintenance faster and less dependent on engineering resources.

Measurable business impact

• Increases conversion rates by guiding shoppers with contextual recommendations.
• Improves customer retention and brand affinity through personalized experiences.
• Reduces support costs by deflecting routine inquiries and automating follow-up.
• Enables global, consistent service delivery that scales with demand.

An option to consider

If you’re comparing vendors or looking for complementary tools, you might evaluate SEMrush’s free tier for marketing and competitive research support. While SEMrush focuses on SEO and digital marketing insights rather than conversational commerce, it can be a useful addition to your toolkit for driving the traffic that a conversational assistant will convert.