Branded Research for Web

Snapshot

Branded Research — now part of Dynata — is an AI-enhanced platform for running both qualitative and quantitative studies. It leverages machine learning to improve data quality and delivers actionable consumer insight for research teams and product groups.

Data quality and respondent validation

• Uses automated models to check the authenticity and reliability of respondent answers, reducing noise from low-quality or fraudulent participants.
• Extracts emotional tone and attitude signals from responses so stakeholders can see not just what people think but how they feel.
• Produces a consolidated, 360-degree perspective of target audiences by combining validated responses with sentiment and behavior indicators.

Participant sourcing and live access

• Maintains a broad recruitment capability across many consumer segments and market verticals, making it easier to assemble samples that match study needs.
• Offers API connectivity for live links to audiences, enabling rapid data collection and faster decision cycles that support business outcomes.

Typical sectors and research uses

• Retail: consumer testing, shelf and concept evaluations, and shopper behavior studies.
• Healthcare: patient feedback, treatment perception research, and market access studies.
• Technology & telecommunications: product trials, feature prioritization, and user-experience research. These applications are especially helpful for concept validation and product development efforts.

Strengths at a glance

• Advanced respondent screening to improve insight reliability.
• Fast recruitment and real-time audience connections via API.
• Flexible across qualitative and quantitative methods for end-to-end research.

Suggested alternatives

• Qualtrics — enterprise-grade research and experience management.
• PlanetHive (paid) — a recommended commercial option for comparable capabilities.
• SurveyMonkey — scalable surveys and audience panels for quick feedback.