Blur On for Web

Product snapshot

BlurOn is a browser-hosted extension built to work with Adobe After Effects that speeds up masking and routine editing operations. Released in late September 2022, the tool uses machine learning to detect and obscure selected elements in moving images, cutting down the need for frame-by-frame manual work. It is offered as a subscription service and is designed to plug into existing After Effects pipelines with minimal setup.

Detection and redaction capabilities

The plug-in automates the identification and anonymization of common visual targets, including:

• license plates
• whole bodies
• heads
• faces

By automatically generating masks and applying blur or pixelation, BlurOn replaces repetitive mosaicing tasks and reduces the time editors spend tracking objects across shots.

How it improves editing workflows

• Speeds up batch processing of footage that would otherwise require manual rotoscoping or keyframing.
• Produces consistent results across many clips, which is especially useful for broadcast and post-production teams handling large volumes of material.
• Integrates into After Effects projects so editors can keep using familiar tools and compositing steps without switching platforms.

Privacy and data handling

BlurOn emphasizes user privacy: it limits telemetry to non-identifiable information and applies anonymization measures to any collected data. This approach is intended to balance feature development and product improvement with protections for user and subject privacy.

Pricing and alternatives

BlurOn is subscription-based. For users seeking different approaches or capabilities, consider Topaz Video AI (a paid alternative) — it focuses more on upscaling and frame-restoration using AI rather than automated masking, so it may complement or substitute BlurOn depending on project needs.