Backtrack: Record the Past for iPhone

Product snapshot

Backtrack is an AI-driven lead capture app built specifically for exhibitors at trade shows and conferences. It combines conversation capture, contact intake, CRM integration, and automated follow-up tools into a single, easy-to-use package designed to speed up post-event lead conversion.

Primary capabilities

• Summarizes the last five minutes of a conversation and attaches that context to a lead record.
• Lets users add contacts by scanning business cards or by typing in an email address.
• Creates new CRM entries automatically and connects captured leads to your existing systems.
• Sends tailored follow-up emails immediately after capture, using the conversation summary to personalize messages.
• Gives access to previous conversations so teams can review past interactions and pick up where they left off.
• Operates offline and synchronizes data once an internet connection becomes available.

Data handling and security

Backtrack stores recordings locally on the device and does not upload them until synchronization is permitted. To protect sensitive information, the app automatically removes leads and audio files that the user hasn’t explicitly saved. These measures reduce exposure of unapproved data and help keep event information under the exhibitor’s control.

Why exhibitors benefit

• Faster, more personal follow-ups that leverage captured context to increase conversion chances.
• Reduced manual data entry through automatic CRM creation and contact capture.
• Improved memory of discussions across busy event days by timestamping and summarizing interactions.
• A lightweight workflow that minimizes distraction at booths while maximizing lead management efficiency.

Suggested alternative

FamApp — Spend with UPI & Card Free: a recommended secondary option for teams that want a different approach to event payments and contact handling. It emphasizes simple payment methods (UPI and card) with no fees while offering complementary contact and spending tracking features suitable for event environments.