See my reply below on running from USB.
At least with my TV, turn the TV on. Wait a couple of minutes for it to finish starting up programs in the background. (Unplug and) plug the USB stick in with the unzipped program files in a directory on it. (I got a short USB extension cable to make it more accessable.) Press Exit on the remote. Smart Hub. Featured--Featured (to get the list of all the programs). It'll be the last one in the list.
Works, with minor issues, with Samsung UN40J620AF, UN40J620AFXZA to be specific....