in beta3, setup does not create shortcuts in the start menu for the programs.
If you are using the NSIS installer, this is done using
SetShellVarContext all
CreateDirectory "$SMPROGRAMS\SCalc.NET"
CreateShortCut "$SMPROGRAMS\SCalc.NET\Calculator.lnk" "$PROGRAMFILES\Scientific Calculator .NET\Calculator.exe"
CreateShortCut "$SMPROGRAMS\SCalc.NET\Uninstall.lnk"...