Best Tag Management Tools for Google Cloud BigQuery

The Only Analytics Suite Designed For Data-Sensitive Industries. Use Piwik PRO to track user behavior even in the most secure areas while staying privacy-compliant, available on-premises and in the cloud. Full compliance with privacy & security laws worldwide. Piwik PRO makes it easy to comply with strict data privacy regulations. From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more. Piwik PRO offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. Get a complete picture of your customers’ behavior.

The Tag Monitor is your safeguard to stop code from messing up your data collection or website performance. Monitor all your tags, across all your users, every browser and device. Receive real-time alerts when a tag malfunctions or an error is found. Tags are the center of all your marketing efforts, they are vital for your retargeting, audience building and web analytics. Make sure you don’t miss any valuable data. Campaigns such as Google Pmax and Meta Advantage+ are increasingly self-steering and self-learning. Such campaigns are vulnerable to false optimizations when something goes wrong with the data tracking. A lot manual work is involved in testing the digital analytics implementations after each new release. This takes a lot of time, is error-prone and only covers a minimal set of tests.

MetaRouter collects user events from a website or app and routes them to any third-party tool, including centralizing data in one place for storage and in-depth analysis. It can be set up with a single snippet (using analytics.js) so that, after the initial event tracking setup, marketers can add and remove tools through a UI, without requiring additional dev time.