Roadblock blocks unwanted web content, protects your privacy and security, improves webpage load time, and reduces browsing data usage. Roadblock includes comprehensive and optimized rules for blocking and hiding unwanted web content. You can easily enable the built-in rules to block different types of ads, pop-ups, trackers, social widgets, privacy banners, images, videos, scripts, and more. Custom Rules provide a powerful way to add, manage, and share your own rules. You can add custom rules to block or allow websites or web resources, hide webpage elements, strip cookies from web requests, and force the loading of websites or web resources over a secure connection (https). Blocker Profiles provide a simple way to add and manage multiple profiles with different settings. You can activate profiles on demand, use different settings on different devices, share profiles with family and friends, and do so much more.