BrandBastion takes action to help you listen and respond better on social media. Whether it’s more sales or brand equity, the key to success is understanding what your audience cares about, and taking the right actions, at the right time. Harmful comments, from spam to discrimination and brand attacks, are removed according to your custom brand moderation guidelines. Alerts are sent when something needs urgent attention, such as when negative sentiment spikes or there’s a report of an unusual event. BrandBastion’s social media engagement analysis allows you to audit your current ads or organic posts to discover: Harmful comments and threats you are receiving, from spam to discrimination, brand attacks, and competitor promotions. Opportunities to engage with questions, complaints, and reviews. Potentially urgent situations, from technical issues to negative sentiment due to poor perception. Tips and recommendations for optimization.