Audience
Grocery, health and beauty product businesses seeking a real-time retail product enrichment solution
About rimaRetail
The most comprehensive real-time retail product enrichment service providing accurate and transparent information for grocery and health & beauty products. Today customers are faced with many food choices but they lack easily accessible information within their shopping journey to help them find products, verify their suitability, and thereby make simple purchase decisions. A personalized shopping experience is not just about delivering personalized promotions based on price and previously purchased products. It also has to take into account the customer’s health and lifestyle requirements and their need for information about the products to drive appropriate shopping decisions. Providing rich and accurate information at every step of the shopping journey is both a priority and a challenge for every retailer. Information powering the digital shelf is often limited, incomplete or inaccurate as it has not been created with the customer in mind.