iSoftpull

Acqualify is a soft-pull credit reporting software that delivers instant, no-impact credit insights to help businesses qualify, convert and nurture consumer finance leads while protecting consumer credit scores. It lets users prequalify prospects before a full credit application, saving on unnecessary hard credit checks and reducing lead costs by eliminating expensive and score-denting inquiries. Acqualify’s process accepts leads manually or automatically through web forms or an API, returns real-time credit scores, and helps filter out ineligible leads so teams can focus efforts on qualified prospects and re-engage borderline cases as scores improve. It integrates with CRM systems and webforms for a frictionless lead experience and supports unlimited soft credit pulls, score improvement alerts, and partner programs. It enhances sales funnel efficiency by reducing outreach to unqualified leads and cutting spend on credit reports.