Audience
Companies requiring a tool to optimze core KPIs like profit, units, volume and revenue in a few clicks
About buynomics
Optimze core KPIs like profit, units, volume and revenue in a few clicks. buynomics' user-friendly interface means you don't need to be a data scientist to leverage your data for portfolio insights. buynomics answers questions in minutes giving you constant access to market transparency. Don't wait 4-6 weeks for expensive market research but answer questions right when they become relevant. Virtual Customers combine the information from sales numbers, market studies, competitive information, expert knowledge and are enriched with our customer insights database. All preferences and behavioural effects are simulated simultaneously, allowing for realistic customer reactions to an offer or price change. Virtual Customer technology, a unique model of consumer purchasing behavior is the core of buynomics. buynomics does not work with a limited number of buyer personas, but with millions of Virtual Customers, each with slightly different preferences, just like real consumers.