Audience
Advertisers and publishers that want to utilize native advertising
About Zemanta
Native advertising can be overwhelming without the right technology and expertise. Zemanta makes it easier. Zemanta provides direct access to 35+ networks and exchanges designed for native promotion (ie. Outbrain, Sharethrough, Triplelift) to drive traffic and audience. Key features include:
- Complete Transparency – Network media spend, data costs, CPCs
- One insertion order (IO) to manage budgets across 25+ networks and exchanges
- Web analytics integrations to measure post-click performance
- Real-time reporting and optimizations
- Massive scale — over 250MM US unique users
- Audience targeting based on 1st and 3rd party data
Upload and manage thousands of ads within a single library. Zemanta dynamically formats your creative assets for every native ad unit. Improved visibility across channels. With a single insertion order, manage budgets across 35+ sources in real time.