Audience
Brands or agencies in need of a contextual data platform to deliver precise and brand suitable ad campaigns
About Zefr
Zefr is a video advertising platform that delivers pre-flight, targeted video ad placements. Their platform enables advertisers to deliver scaled video campaigns based on unique brand preferences, with precision, control, and effectiveness. Zefr’s platform develops nuanced, dynamic targeting on the most brand-relevant videos for YouTube. Our solutions deliver precise video content targeting on the world’s largest video platform. The path to brand success in online video starts with aligning with the right content. When your ad is targeted against the right content, in the right context, you’ll achieve immediate media impact and long-term brand value. Here’s how it works. Zefr discovers every video uploaded to YouTube. We then analyze the meta-data to determine the context of the video and if it could be relevant for a brand to advertise against. Our proprietary model determines the forecasted amount of views and impressions so you can effectively scale the reach of your campaigns.