Audience
Businesses that need marketing solutions and a directory provider
About YP (Yellow Pages)
When people need local services, many of them reach for the convenience of the print yellow pages. In fact, they reach for it, on average, 4,000 times every minute1. That’s why, along with the Internet, the print yellow pages is an essential part of your local marketing strategy. Because sometimes your customers feel more comfortable using the yellow pages to find trusted businesses close to home. Connecting consumers with businesses when they’re ready to buy is what YP is all about, and we’ve been doing this for over 100 years. YP solutions include online presence, local search, display advertising, direct marketing, and print directory advertising. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers.