Audience
Media companies and advertisers in need of a data management platform
About Xaxis
We are the pioneers of outcome-driven media, working to digital success metrics that connect advertisers’ digital media investments directly to the business outcomes they most value. Our proprietary AI optimization technology Copilot enables custom-made algorithmic models that identify unique patterns of performance and shift investment in real time, according to our clients’ specific goals. From Digital Out of Home (DOOH), audio, and e-commerce, to shoppable formats and dedicated creative services, Xaxis is always innovating and partnering to improve the effectiveness of campaigns. Founded in 2011, Xaxis is the advanced programmatic arm of GroupM, the world’s largest media investment company, providing on-the-ground expertise in 48 markets around the world.
Weborama
Weborama, an AdTech pioneer in semantic artificial intelligence in France and Europe, is responding to the new technological challenges facing agencies, publishers and advertisers in the digital advertising market while guaranteeing a respectful relationship with Internet users. Weborama’s Marketing Platform is a proprietary and secure technology that makes full use of all the cookieless and interconnection functions of increasingly complex ecosystems. As a Hybrid DMP/CDP, it allows you to improve the qualification of your users in order to maximize the performance of your digital advertising and direct marketing campaigns in the long term, while respecting the confidentiality of internet users.
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Simpli.fi
Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.
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OnAudience
OnAudience is a global provider of high-quality & custom audience segments for digital advertisers and data enrichment solutions. Our desktop data covers 200 markets with globally unified taxonomy, including more than 1,000 predefined segments. Profiles are precisely categorized on the basis of demographic data, interests and purchase intents of web users. We create and provide custom segments on demand. DMPs help you improve your digital campaigns. The platform makes it easy to manage all customer data and build custom segments dedicated to upcoming campaigns. Divide your customers based on specific products, markets or attributes and deliver them tailored adverts. OnAudience gets you access to one of the world’s largest database of clients’ profiles – find your new clients among over 27 billion user profiles worldwide.
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IRI Voracity
Voracity is the only high-performance, all-in-one data management platform accelerating AND consolidating the key activities of data discovery, integration, migration, governance, and analytics. Voracity helps you control your data in every stage of the lifecycle, and extract maximum value from it.
Only in Voracity can you:
1) CLASSIFY, profile and diagram enterprise data sources
2) Speed or LEAVE legacy sort and ETL tools
3) MIGRATE data to modernize and WRANGLE data to analyze
4) FIND PII everywhere and consistently MASK it for referential integrity
5) Score re-ID risk and ANONYMIZE quasi-identifiers
6) Create and manage DB subsets or intelligently synthesize TEST data
7) Package, protect and provision BIG data
8) Validate, scrub, enrich and unify data to improve its QUALITY
9) Manage metadata and MASTER data.
Use Voracity to comply with data privacy laws, de-muck and govern the data lake, improve the reliability of your analytics, and create safe, smart test data
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Integrations
Company Information
Xaxis
Founded: 2011
United States
www.xaxis.com
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