Audience
Companies searching for a solution to scale their trade promotion optimization tasks
About Wipro Promax
Trade spend is typically the second largest expense after cost of goods sold for Consumer Packaged Goods (CPG) companies. With consumer behavior and retail partnerships rapidly changing, CPG companies need better capabilities to rapidly scale their trade promotion optimization tasks. Optimizing trade spend remains a challenge due to external factors such as intense competition within the industry, country-specific logistics management, and regulatory compliance requirements. Enterprises also face challenges due to internal factors such as data residing in multiple sources (ERP, POS data, and syndicated data from Nielsen and others), difficulties in gaining insights from pre- and post-promotion analyses, or the usual struggles of collaboration between sales, marketing, finance, and demand-planning teams. Wipro’s Promax® suite of solutions for trade promotion management, optimization, and execution (TPM, TPO, and TPx) is designed to address each of these business challenges.
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Integrations
Company Information
Wipro
United States
www.wipro.com/consumer-packaged-goods/wipro-promax/
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Product Details
Platforms Supported
SaaS
Wipro Promax Product Features
Trade Promotion Management
Analytics / ROI Tracking
Budgeting & Forecasting
Competitor Analysis
Customer Management
Approval Workflow
Claims Management
Compliance Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management