WhatSales

Pros: Provides detailed analytics for sales, margins, and inventory, making it easier to identify trends and optimize business strategies.
Calculates profit margins by incorporating Cost of Goods Sold (COGs), shipping costs, and fees, offering a clear picture of profitability.
Works seamlessly with Linnworks to ensure accurate data on stock, sales, and margins, enhancing operational efficiency.

Cons: As with any platform, it may face technical issues or bugs, such as incorrect calculations or delays in syncing.
Depending on the pricing plan, the cost of using WhatSales might be a factor for smaller businesses.

Overall: WhatSales is a powerful tool for sales analytics, inventory management, and profit tracking, particularly for businesses operating across multiple sales channels. It streamlines operations by integrating with platforms like Linnworks, Amazon, and eBay, offering centralized insights into profitability and performance.

However, its effectiveness is heavily dependent on proper setup and data accuracy, especially linking SKUs and managing COGs. Occasional technical glitches or syncing issues can impact the reliability of its reporting, but these are usually manageable with proactive monitoring and support from the Whatsales team.

For businesses with high transaction volumes or multi-channel operations, WhatSales can significantly reduce manual effort and improve decision-making. However, new users or smaller businesses may face a learning curve and should assess whether the platform’s features align with their needs and scale.