WatchMyCompetitor

Immediately see new growth areas, track momentum and category shifts as they happen, and predict where your competitors will move next. We are on-demand, always-on, intelligently actionable, human-assisted for when you need to dig in on the data or be creatively inspired, and featured for use at every level of your organization. We use a proprietary mix of specific data points, but we are happy to speak at a high level about our data and our sources. We generally utilize three types of data. We use social media metrics (e.g., followers, various engagement numbers), as well as automated extraction of data from text, image and video content from online audiences regarding a brand, from social media, forums, reviews, and other public sources. We collect marketing content from brands (ads of various types, website content, social content), and break it down thematically to analyze for consistency, uniqueness, affinity, alignment, and connection with audiences.