Audience
Marketers that need a platform of cloud-based applications to accurately reach the most qualified buyers
About Viant Advertising Cloud
The Viant Advertising Cloud is a platform of cloud-based applications that empower marketers to accurately reach the most qualified buyers by leveraging key insights from leading data provider integrations, omnichannel consumer connection, and the ability to measure the impact advertising had on driving sales and other key performing indicators (KPIs). The three applications that make up the Ad Cloud offer marketers the ability to plan, execute and measure through a single suite of people-based solutions. Viant believes brands should be able to easily manage campaigns and not have to sacrifice transparency to benefit from people-based advertising. This is why we have woven various tools throughout the Ad Cloud to provide seamless workflows and visibility into advertising strategies and results. Viant offers direct access to the underlaying technology that powers all applications within the Ad Cloud.
Integrations
No integrations listed.
Company Information
Viant
Founded: 1999
United States
help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud
Videos and Screen Captures
PropellerAds
PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers.
The main platform’s benefits are:
- Multiple exclusive traffic sources in a single advertiser’s account
- Exceptional traffic quality and purity ensured by the latest anti-fraud software
- Demographic and Interests Targeting for Push ads
- In-Page Push – a traffic type that allows you to target iOS and Mac devices
- Direct Click traffic for Popunder campaigns that might boost your CR up to 120 times
- CPA Goal – a new-generation optimization tool that ensures your campaign will reach the conversion price you set with no effort on your part
- Precise statistics and A/B testing tools
The company is also a member IAB Europe and has a ISO/IEC 27001 Safety Certificate.
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Aroscop
Data driven marketing solutions build on a Customer Data Platform to enable marketers optimize their consumer’s buying cycle. Activate & mobilise your first-party data to bring better understanding & transparency in your marketing & advertising value chain. Create clear user personas based on demographics, behaviour, transaction & browsing history, & enrich these cohorts with added data layers. Manage digital inventories across your or your partners’ properties to generate additional revenue or create targeted campaigns. Combine valuable data from multiple sources – offline or online, first party, second party or third party data. Use this unified data view to create winning digital strategies. Deploy existing or custom Machine Learning models to create custom segments and audience cohorts, predictive modeling & heuristics.
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AdLib DSP
AdLib is the premium DSP for everyone. Reach your audience on the world’s most popular sites, apps, and streaming platforms. No Contracts. No Minimums.
Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources.
AdLib removes those barriers and complexities allowing you to easily set up and launch successful programmatic campaigns at scale across all channels.
Why AdLib? Manage More Campaigns, Drive Better Outcomes, And Spend Less Time Doing It All!
- A Simple Self Service DSP That Anyone Can Use
- No Annual Contracts Or Commitments
- Magic Ad Builder For Clean, Modern, & Authentic Ads
- 24/7 Access To Transparent & Deep Insights
- Always-On Brand, Privacy, & Fraud Controls
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CIENCE GO Digital
GO Digital is a Demand Side Platform with your ideal audiences built in. We help you better reach B2B targets with your ads. See what B2B advertising quality and ad options can do to grow your pipeline. You can potentially target millions of business users using 100+ B2B filters such as title, industry, company size, and technologies used. Watch engagement increase with better targeting. All your Campaigns can be designed for specific personas. Lots of configurable options, and industry-leading data accuracy. Bidder-as-a-Service enables sophisticated marketers access to a highly customizable RTB (real-time bidding) cloud platform. All the bid options you want, none of the overhead and complexity. Same-day deployments for a custom bid environment. Deploy the CIENCE tracking pixel and take your ads, remarketing/retargeting, and follow-up to the next level. It’s turnkey — all in the same platform.
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Product Details
Platforms Supported
SaaS
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