XPLN Suite
XPLN is one of the leading solutions for collecting current market data, e-commerce price optimization and comprehensive services in the field of Digital Shelf Analytics. A strong focus on technology, innovation and proximity to the customer enable us to deliver higher quality data to our customers and help them grow their business through valuable insights and confident decisions about offers and positioning. Many well-known retailers and brands trust in us.
XPLN automatically collects market prices from online channels about your own and competitors' offers. Brands and retailers can track online ratings, stock levels, prices, marketplace ranking, and other metrics on a centralized platform. Clients can also define product repricing strategies based on configured rules, utilize the price monitoring engine to determine required changes, and manually or automatically adjust prices in the database. Further protect your brand through MAP monitoring and detecting unauthorized sellers.
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Talkwalker
Social insights for the world's most impactful brands. Your reputation is everything. Make sure it’s protected, globally. Talkwalker is your extra set of eyes and ears. Its AI powered analysis provides real time insights into what's happening on all social channels and online media, across 187 languages. This enables you to quickly identify issues and complaints before a crisis hits. Benchmark your brand and campaigns with our proven KPI frameworks. Measure sentiment and brand health. Connect social efforts to real business results and provide your management with instant reports. Compare your results to the competition, across every channel. Discover what customers really think about your brands and products in real time. Maximize the social performance of your communication campaigns with data-driven technology. Find the best stories and the true influencers to boost your brand power. With Quick Search, spot the trending stories on your brand and industry, in real time.
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Charm.io
Charm helps sales and marketing teams fill their pipeline with qualified brands and contacts.
With Charm.io you can:
● Prospect for DTC brands across 160+ attributes including category, marketplace, fulfillment service, website traffic, reseller status, Growth Score, and more
● View insights on any DTC brand including growth, technology use, social media metrics, ad growth, and more
● Access and export contact data for high priority prospects
Charm is powering efficient DTC brand prospecting via Insights into where a brand is in their growth cycle, social media presence, annual revenue, technographics, advertising activity, and more. Gain a complete picture of your prospects' strengths, weaknesses and determine their potential fit as customer while employing tactical sales and marketing strategies. Supercharge your sales and marketing efforts.
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Competitor Research
Competitor Research keeps you ahead of the game by monitoring your rivals’ websites and social media. Get instant alerts on changes, track updates with AI-driven screenshots, and stay informed on your competitor's activity across platforms like Instagram, LinkedIn and many more.
Competitor research can be applied in several ways, such as monitoring changes on competitors’ webpages—covering landing pages, pricing, blogs, news alerts, and product offerings. For instance, if a competitor adjusts the price of a product, it’s essential to learn about this change promptly to determine an appropriate response. Additionally, being aware of new product launches by competitors is crucial for keeping your product team informed about market developments.
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