Audience
Residential real estate sellers and agents
About TrueParity
The smart, simple way to find the best agents for any real estate need.
TrueParity reimagines the outdated and inefficient way we hire agents. Navigating today's real estate ecosystem is hard work — TrueParity is where savvy homeowners and buyers go to make the ecosystem work hard for them.
At TrueParity we are a mix of diverse individuals with unique backgrounds and knowledge, united through a single shared vision: to transform the real estate industry by realigning agents' incentives around homeowners' and buyers' goals. Despite our personal and professional nuances, our team have all suffered the same pains selling a home. Underperforming agents, inefficient processes, and escalating expenses have created a system that exploits the actual owner of the property. We believe a better way is possible. By crafting a revolutionary platform, we are reshaping the ecosystem to create a safer, more lucrative environment for owners to sell their homes.