Audience
Marketers and brands seeking a solution to track, analyze and optimize direct marketing performance
About Totaltrac
Monitor progress of campaign delivery. Report down to an individual record. Trust but verify that all records are processed and delivered. Coordinate & trigger marketing events to boost response. Build client trust with providing direct access to campaign performance metrics. Plan, communicate and coordinate with your unique community of business partners. Test, track, measure, analyze, optimize. Repeat. Successful campaigns require close communication and coordination between team members, both internal and external. If a campaign issue occurs, having the full data records to reference will improve the effectiveness and timeliness of the response. The faster a problem is identified, the sooner its resolved. Respond quickly and efficiently to ensure the proper response mechanisms, such as staffed call centers or stocked retail outlets. Plan for increased traffic, at precisely the right time. Tighter controls over timing help contribute significantly to marketing and cost optimization.