Audience
Anyone searching for an eye tracking software designed for conducting experimental research
About Tobii Pro Lab
Pro Lab is the eye tracking software designed for conducting experimental research with Tobii Pro hardware. The flexible platform guides and supports the researcher through the entire research workflow, from simple to complex experiments. Tobii Pro Lab constitutes – together with Tobii Pro hardware – a complete solution for researching human behavior. It provides a visual user interface and dedicated software features that efficiently guide and support the researcher through all phases of an eye tracking experiment – from test design and recording to analysis. Designed to facilitate good experimental practice, Pro Lab makes it simple for beginners to get started with eye tracking and offers a large degree of flexibility as you grow your research ambitions. Pro Lab is our dedicated software to work with our screen-based and wearable eye trackers for the most optimal and efficient data streams processing.
Integrations
No integrations listed.
Company Information
Tobii Pro
Founded: 2001
Sweden
www.tobiipro.com/product-listing/tobii-pro-lab/
Videos and Screen Captures
GazeInsight
Our technology turns a simple webcam into a Accurate Eye-Tracker. Advances in machine learning and computer vision, allow us to track eye movements with high precision. You can take your research outside the lab and scale to a large number of participants. Online solutions for remote usability research. It allows you to do UX research both on desktop and mobile remotely. You get high-quality session recordings and see through the users’ eyes. Track consumers’ attention, and get to know your brand perception and marketing communication performance. GazeRecorder is designed to handle any type of content (banners, videos, Live web pages ). You can ask testers across the globe. They only need a computer with a webcam. You will have immediate access to the results. Invite participants to complete tests on their own devices at home. This keeps testers in their natural environment.
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Tobii Pro Sticky
Sticky by Tobii Pro is a self-service online platform that combines online survey questions with webcam eye tracking and emotion recognition, making advanced quantitative research simple. With this time and cost-efficient method of integrating eye tracking into your research, you can test large panels of consumers as they view targeted shelves, packs, ads, or webpages from their own computers. For a fraction of the cost of traditional in-person research, the online platform Sticky by Tobii Pro enables large-scale quantitative eye tracking research and emotion recognition as a self-service. Using the participant’s webcam, market researchers gain valuable visual and emotional data on the impact and performance of existing or new designs and placements, for example, in packaging and advertising research. The platform is integrated with online survey engines and panel companies with global reach, enabling a distributed data collection setup and with a quick turnaround time.
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Smart Eye AI-X
The AI-X is the next generation of Smart Eye’s range of compact and high-performance eye trackers, designed for screen-based (screens up to 24”) eye tracking research within marketing, UX and media. Our experience within the automotive industry has taught us all about the importance of having high performing solutions in a cost-effective way. We have taken this knowledge and our 20 years of experience within eye tracking and put it into the development of the AI-X, making it a high performing eye tracker, perfectly suitable for large studies with many subjects. With AI-X’s small footprint it is very easy to move your studies and research out of the lab and turn it to a portable lab. Simply attach the AI-X to your laptop and take your study to where the participants are. AI-X’s design makes it easy to switch between different projects, screens, and situations.
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Eyezag
Measureing the gaze is a common qualitative research method in the market research sector. Most of the bigger market research companies use this method and often have their own specialized laboratorys. Therefore conducting studies with this method is very money and time consuming and is mostly done in very few selected projects and with very few participants. When analyzing users on websites and user interfaces, visual data are collected in addition to the recording of mouse data. Again, because of the specialized and expensive hardware, the participants have to be in a laboratory. Because of these disproportionaly large costs, eye tracking is not very common in the UI/UX sector.
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Product Details
Platforms Supported
SaaS
Training
Documentation
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Online