Audience
Businesses in need of an AB Testing platform
About Thrive Optimize
In the real life split test I showed with you above, trusting the “experts” would have cost us thousands of new email subscribers over the life of our landing page. Extrapolate that conversion difference over several weeks, months or even years and you start to realize just how important running A/B tests are to growing your business. Trusting the marketing gurus is just plain dangerous. If you need an A/B testing tool, you're a bit stuck. Currently, these are the 3 flavors of software you have to choose from: Google Optimize, basically. A tool like this can be useful, but you need a degree in rocket science to perform even the simplest test. Some clunky, free WordPress plugins that haven’t been updated in 3 years and that are super basic. You're not really to blame if you haven't been testing and optimizing your site as much as you know you should.