SnapCell

Atlas DX is a cloud-based platform that powers Affinitiv's sales, service, and retention marketing solutions for the automotive industry. This single, fully integrated platform is built on predictive intelligence to promote initial purchase, repurchase, and long-term loyalty, accelerating performance for OEMs and dealers. Atlas DX enables our clients to drive engagement using hyper-personalized messaging online, offline, and in-person based on Affinitiv's proprietary 360-degree view of auto consumers and their vehicles. This seamless, integrated experience enables dealers to use the same platform to market to consumers via their preferred media channel and then schedule a service appointment directly from the marketing communication. Atlas DX ensures marketing efforts are being optimized for dealers and OEMs, enhancing the overall consumer experience. Deliver consistent, unified, and innovative messages to the right consumer based on demographic, behavioral, and psychographic data.

DealerSpin360 is an automotive merchandising tool that creates high-resolution 360° walkarounds of vehicles so online shoppers can view cars from all angles and interact with them using clickable hotspots, effectively giving prospects a virtual test drive experience and significantly increasing time spent on vehicle detail pages and lead conversion rates. It highlights key features with interactive cursor icons that let shoppers control their experience, and it supports publishing these walkarounds on dealer websites, major selling sites, and social media to broaden dealership reach and awareness. DealerSpin360 lets dealers combine these 360° spins with photos and video overlays for added detail and transparency, helping build shopper confidence. It includes expert capture and production of walkarounds at the dealership with no additional work or equipment required from the dealer. DealerSpin360 also offers shopper insights reporting on views and clicks for features.