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We believe people should be able to speak freely, share opinions, foster open dialogue, and that creative freedom leads to new voices, formats and possibilities. We believe everyone should have easy, open access to information and that video is a powerful force for education, building understanding, and documenting world events, big and small. We believe everyone should have a chance to be discovered, build a business and succeed on their own terms, and that people—not gatekeepers—decide what’s popular. We believe everyone should be able to find communities of support, break down barriers, transcend borders and come together around shared interests and passions. Check out YouTube for Business and YouTube Ads.

YouTube Shorts is a short-form video feature on YouTube that allows creators to produce and share vertical videos of up to 60 seconds. Designed for quick and engaging content, Shorts offers easy-to-use editing tools, including multi-segment recording, text overlays, background music, and speed controls. The platform integrates seamlessly with YouTube’s ecosystem, enabling creators to reach a broad audience, leverage YouTube’s monetization options, and drive engagement through Shorts-specific discovery features. With a mobile-first approach, YouTube Shorts competes with platforms like TikTok and Instagram Reels, making it an ideal space for viral trends, challenges, tutorials, and entertainment content. Whether for casual users or professional creators, YouTube Shorts provides a dynamic way to create and consume bite-sized videos.