6sense
6sense Revenue AI™ eliminates guesswork and arms your revenue team with the data and visibility it needs to create and convert high-quality pipeline into revenue. 6sense Revenue AI™ drives predictable revenue growth by eliminating the expensive, time-consuming guesswork that’s plagued B2B revenue teams for decades. Make the most of every digital investment. Illuminate hidden buyer behavior. Analyze millions of data points to surface in-market accounts. Drive the right action at the right time — across every channel. Lots of companies want what you offer, but your martech systems can’t accurately detect buyer interest. This crucial, dormant data hides in what we call the Dark Funnel™. 6sense illuminates and analyzes these insights.
Automate prospect follow up with AI-powered conversational emails. With AI-powered 6sense ® Conversational Email, sales and marketers can craft personalized emails at scale that qualify and convert accounts into sales meetings.
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IRI
This discussion among some IRI leaders shares what sets IRI apart, including innovation being in our DNA, bringing the best of our firm to our clients’ challenges, and collaborating closely with clients to help their businesses transform and grow. IRI provides integrated big data, predictive analytics and forward-looking insights, all on a single leading technology platform, IRI Liquid Data®, to help CPG, over-the-counter health care, retail and media companies personalize their marketing and grow their businesses. Perry talks about navigating IRI at the intersection of CPG and technology, leading authentically and inclusively and finding the sweet spot between fundamentals and innovation. A new report shares how, as consumers return to stores, front-end merchandising can help create a more positive experience for consumers while also giving retailers a driver for impulse sales growth.
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FunnelTap
FunnelTap is a platform that allows you to track and forecast marketing and sales funnels. You can create campaign scenarios and adjust variables to see how your funnel would be impacted. For example, if you just spent $20,000 on Google Ads and generated 45 leads and 5 new customers, what would happen if your cost-per-click (CPC) would increase from $6 to $9? What if instead of $20,000, next quarter you spend $75,000? What if your deal size increases? With FunnelTap you can save your hypothetical scenarios and later compare them with the actual campaigns. You can't improve what you are not tracking. Use FunnelTap to map your funnel conversion rates, and create forecasts based on different variables. Create different scenarios by modeling budget, conversion rates, cost-per-click, and customer value. Keep all your crucial metrics always in front of you. Play with your funnel variables to visualize worst and best-case scenarios.
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Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons.
With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages.
Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.
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