Scios

Aera's Cognitive Operating System™ is the digital brain of your organization - bringing agility, scale, and accuracy to your decision-making processes. This is achieved by dynamically orchestrating the four foundational architectural pillars required for Cognitive Automation: data, science, process, and change. Aera’s patented, real-time crawling technology collects, harmonizes and augments billions of transactions from complex enterprise systems and external data sources, all while preserving context. As a result, 100% of internal and external data required for decision automation and augmentation are made available - in real-time. Aera operationalizes advanced techniques including optimization, predictions, modeling and artificial intelligence (AI) within the decision context. Domain expertise is integrated in patented models with thousands of predefined measures for all areas of the business. Bring your own, build your own, or use our pre-packaged algorithms.

Factor-in your marketing efforts to decode customer behaviour, optimize ROI, and determine marketing’s influence on pipeline and revenue. Robust out of the box integrations to your martech stack, resulting in a 1 week onboarding cycle. Flexible and configurable attribution engine to allocate conversion credit to relevant touchpoints. Consumer grade User Experience for Analysis, defining Custom Events and Dimensions. Library of curated templates based on the best practices from high-performing teams across the globe. Stitch customer journeys from first touch to closed won, to get an integrated view of marketing performance. AI Engine that continuously analyses and diagnoses key metrics, highlighting insights and recommendations. Get a holistic view of the entire Marketing Funnel, minus all dependencies.