Audience
Consumer Goods Cloud is designed for consumer packaged goods brands, manufacturers, and distributors seeking to unify sales, trade promotion, retail execution, and service operations on a data-driven AI platform
About Salesforce Agentforce Consumer Goods
Consumer Goods Cloud is Salesforce’s industry-specific CRM platform built to help consumer goods companies drive profitable growth on a unified system. It connects sales, planning, retail execution, and service teams with shared data and embedded AI capabilities. Key account managers can improve forecasting accuracy, optimize trade promotions, and strengthen joint business planning with centralized customer insights. Field teams benefit from structured visit planning, mobile execution tools, and real-time retail performance visibility. Trade promotion management features provide calendar-based planning, funds tracking, and scenario modeling to maximize ROI. Service teams can streamline omni-channel case routing and deliver faster, more personalized support experiences. By bringing B2B and B2C data together on one platform, Consumer Goods Cloud enables brands to collaborate more effectively with retail partners and scale growth.