Audience
Publishers and sell‑side platforms searching for a solution to maximize programmatic revenue and campaign efficiency
About Receptivity by Contxful
Receptivity is Contxtful’s AI‑powered suite for publishers and sell‑side platforms (SSPs) that delivers real‑time ad curation to enhance demand and boost yield for digital inventory. It analyzes countless micro‑patterns, such as scrolling behavior, clicks, time spent, and device interactions, to identify individuals most likely to engage with ads. By performing analysis just before each bid request, Receptivity pinpoints top‑performing placements and filters inventory to ensure maximum campaign efficiency and effectiveness. Adopters capture 1.5× more advertiser spend than competitors, achieving a 20% higher win rate on programmatic bids while non‑Receptivity inventory win rates decline. Designed for seamless integration into existing ad tech stacks, Receptivity equips publishers and SSPs with actionable, real‑time insights that drive superior monetization outcomes.
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Company Information
Contxful
Founded: 2017
Canada
www.contxtful.com
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