Readpeak Integrations

Supermetrics started with a bold idea: to make marketing data simple and accessible for businesses everywhere. Today, over 200K organizations, including Nestlé, Warner Bros, and Dyson, trust Supermetrics to streamline their marketing analytics. What began as a solution to connect data has evolved into a platform that extracts and consolidates data from 150+ marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations. This has earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. Driven by a commitment to innovation, transparency, and customer success, Supermetrics empowers marketers to use data to solve problems and create opportunities. With a collaborative culture fostering creativity, Supermetrics is dedicated to helping clients succeed in a competitive market. As marketing evolves, Supermetrics will continue to innovate, delivering powerful tools and a unified approach to marketing analytics worldwide.

Marketing automation enables you to automate your routine marketing activities e.g. email sending and contact information collecting to save you time and bring the customer closer to you and your offering. Only few people are ready to instantly buy so MA helps you to nurture them with content they are interested in and send it when it is natural in their purchase process. To get the maximum benefit out of your content e.g. to assist you in lead generation, combine your content marketing with your marketing automation system. MA also helps you to create content that your prospects and clients search and want to consume by offering analytics on how well your content performs. Build - measure - learn, that’s your key to success! You can track how an individual contact acts with your marketing material, too, so you know who is interested and in what and you can time your marketing and sales activities right.