RTB House

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.

How we shop has changed for good. We discover; consumers are comfortable going between physical and digital spaces to discover new products, compare prices, and make returns; and shoppers are looking to influencers, experts, and peers more than ever to evaluate a product's attributes and fit for them. All of this and more has made Commerce Media the fastest growing channel in Advertising today, and the fourth big wave in Digital Advertising, following display, search, and social. Criteo is the world's leading Commerce Media Company, with a full suite of advertising solutions that connect retailers, brands, and publishers to high-value in-market shoppers, and consumers to products they'll love. Our Commerce Media Platform includes: *C-Growth: A performance marketing platform for DTCs and ecommerce sites *C-Yield: A retail media monetization platform for global retailers *C-Max: A retail media DSP for brands and agencies *C-Grid: A commerce-focused SSP for media owners