Methodify
Sago is a global insights company offering a wide range of qualitative and quantitative research solutions backed by 55 years of industry expertise. Its platform ecosystem includes automated research tools like Methodify®, digital qualitative platforms including QualBoard® and QualMeeting®, and extensive global recruitment capabilities. Sago supports researchers across industries by delivering fast, reliable access to consumer, healthcare, academic, and professional audiences. With services spanning neuromarketing, trial and jury consulting, global fieldwork, and in-person facilities, Sago gives teams flexible ways to explore deeper customer understanding. Businesses benefit from adaptive, consultative support designed to simplify complex research and accelerate decision-making. Whether running DIY quant studies or custom global programs, Sago provides the tools and expertise needed to generate meaningful insights.
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QualBoard
QualBoard is an all-in-one digital qualitative research platform that combines asynchronous and synchronous methods, including discussion boards, media-rich diaries, quick polls, crowd surveys, and live video events, into a single integrated environment, enabling researchers to design, manage, and analyze complex or hybrid studies without switching tools. It features built-in generative-AI capabilities such as single-video and multi-video summaries, concept extraction, smart replies and image tagging, automatic translation into 30+ languages, and integrations for survey-intercept (QualLink) or external survey links, offering global research flexibility. It supports real-time tagging, clipping of key moments from video/text responses, a back-room for moderators and observers, mobile-friendly access, and a unified dashboard that centralises projects and data.
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QualMeeting
QualMeeting is a live online video qualitative-research platform built for in-depth interviews and focus groups, offering features such as a virtual lobby for participants, breakout rooms for small-group activities, a back-room for observers, moderator and participant screen sharing, integrated media sharing (video, PPT, images, PDFs), built-in polling with multiple question types, smart video-clips tagging, machine transcription (with optional human transcription), keyword search through transcripts, AI-powered summarisation and concept-extraction tools, optional two-factor-authentication and PII-removal, 24/7 human tech-support, and full compatibility with other event-types in the parent QualBoard platform to combine live sessions with asynchronous qualitative work, all within a secure, research-centric environment designed by qualitative researchers for qualitative researchers.
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MRI-Simmons
MRI-Simmons is a leading provider of actionable insights on the American consumer, offering comprehensive data on consumer attitudes, behaviors, and media usage. It is a consumer insights and activation engine that informs marketing strategy and streamlines data usage to drive business results. MRI-Simmons features intuitive navigation, interactive charts for visual storytelling, and shareable reports and dashboards designed to enhance collaboration. It enables self-service activation, allowing users to fulfill audiences to any DMP, DSP, SSP, or addressable media. MRI-Simmons' USA study is a nationally representative survey providing insights into consumer attitudes, behaviors, media preferences, and more. It employs address-based probabilistic sampling, measuring real people randomly chosen to represent the U.S. population. This methodological approach ensures the stability of insights and provides an accurate view of the American consumer.
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