Audience
People who want to book travel (flights, hotels, etc) and travel companies that want to acquire new customers
About Priceline
Priceline is now part of the world’s largest travel company, in Booking Holdings. And we continue to grow and evolve. We’ve come a long way from the days of one bright idea, two servers, two used cars and a small office in Connecticut.
Priceline was founded in 1997 on the back of a brilliant original idea. Airlines regularly flew only two-thirds full, with millions of seats empty. A million hotel rooms might go unused every night. We thought, what if we harnessed the Internet to drive demand, filling those planes and hotels? And what if customers could make an offer – name their own price - rather than pay the full fare?
The billion dollars we help travelers save each year adds up more than one big number. It means millions of people can book the trip they want at a price they can afford. Old friends reuniting on a road trip. A family’s first visit to Disney World. An affordable hotel for someone who might not want to travel, but must, to be near a loved one battling illness.