Audience
Financial institutions, insurers, and data-driven businesses wanting a tool to anticipate life events and deliver personalized product offers to customers proactively
About Predicti
Predicti is a data and machine learning platform built to help companies anticipate customer needs and life changes, using a unified, API-first system that spans raw data ingestion to actionable life-event predictions. Its Data product aggregates information from over ten public registries, exposing more than 2,500 enriched variables covering 5.8 million people, 3.2 million households, 2.2 million property records, and 328,000 companies, making it easy to profile customers, detect behavioral shifts, and activate insights. Its Life Events module tracks meaningful customer milestones (such as property purchases, renovations, relocations, or business formation) so organizations can proactively respond when life changes occur. The Advisor component then matches the right customers with the right products, automatically generating personalized offers and automated upsell or cross-sell recommendations with high precision.