Audience
Creatives and advertisers
About Pencil
Marketers, creators and innovators are exploring AI creativity. Use AI to generate enough creative, targeted language for the personalization and lifecycle campaigns that deliver ROI. Use AI that understands advertising to guess what'll work today. Add your own results data to build competitive advantage. Use AI to empower teams with the raw materials and guiderails they need to create. All while capturing the data needed to optimize your marketing. Work with algorithms to generate language and automate visuals that scale up the creativity. Optimize CPAs by beautifully merchandising your product feeds and adding flair to your retargeting. Adapt and extend your creative teams' assets without breaking guidelines. Build brand and improve ROI by personalizing your digital marketing, all at a fraction of the time and cost of typical campaign workflows. Improve account margins and bring clients joy by delivering high quality assets, at high volume, without pissing off your creative teams.