PassKit

Pros: • The platform concept is promising in theory.
• Basic pass design and initial setup are straightforward.
• Supports both Apple Wallet and Google Wallet.

Cons: • Misleading Draft Project Workflow
• Critical Consequences Not Communicated in the UI
• No Migration or Recovery Path
• Significant Real-World Business Impact
• Support Shifts Responsibility Instead of Owning the UX Gap
• Contradiction With Their Stated Values

Overall: Our experience with PassKit turned into a major setback for our customer membership rollout. The platform lets you issue passes from a “Draft Project,” and the interface only displays a vague banner about “48-hour expiry.” It never clearly communicates that Draft Projects are permanently isolated environments and cannot be converted to live, nor that all passes distributed from the draft will become invalid and impossible to migrate.

Because of this unclear design, we unknowingly issued real membership cards to actual customers under the assumption that the draft could later be activated. Only after our customers had the cards did we learn that all of them would be invalidated and that we would need to ask every customer to install a new card. When we raised the issue, support insisted the system “works as designed,” pointed to documentation instead of the UI, and offered no meaningful assistance or workaround to mitigate the disruption. The experience contradicts the company’s public claims of being user-friendly and simplifying digital wallet workflows. Overall, this is a critical UI/UX flaw that businesses should be aware of before adopting the platform.

Pros: I’ve been using PassKit to set up our digital loyalty cards, and I’m blown away by how easy it is! No coding skills needed, just drag, drop, and customize. The customer support is super fast and always ready to help with any concerns I had, especially when integrating with our CRM. The pay-as-you-go model is perfect for me, letting my business scale at its own pace without any extra costs.

Cons: I wish there were a few more pre-built templates to choose from, but customization is easy once you get the hang of it.

Overall: I've been really impressed with PassKit! It's easy to use, scales perfectly as my business grows, and offers great customer support. The flexibility and pay-as-you-go pricing make it an ideal choice for a growing company.

Pros: No pros. Absolutely none. The pros would be that it tests your patience and forces you to evaluate your life and how you ended up dealing with these people.

Cons: I attempted to use PassKit, which ended up wasting three months of attempting to work with them and paying $100 for an Apple Developer certificate. Unless you book out over a week, they'll offer you customer service help only at 11:00 PM and then not turn their camera on and make you wait 20 minutes while they pretend the volume isn't working. But you only get one 1/2 session free, which does nothing to help you. Want to make a birthday coupon and can't figure out how? Well, just make a birthday coupon. That was their solution. Danny admitted that more resources were needed to give directions to someone who didn't work there. Um, yeah. Attempt to get another service call? That'll be $200. Per hour. Want anymore email help? They'll argue with you about how long you should wait (it's published as 5 hrs but after several days, still no) but they won't actually help you. Mind you, this was after I onboarded my clients, which took some time in and of itself.

Overall: Save yourself the trouble and skip PassKit.