POPJAM

Discover dynamic, data-driven personas that evolve with your audience and market trends. Unlock the power of AI to generate precise and relevant brand and audience personas that will drive your content strategy. Share them with your whole team for quicker collaboration. Generate engaging content that resonates with your target audience achieves your desired goals quickly, and keeps your content relevant to your specific AI-personas. Our AI helps you quickly identify and improve on any weaknesses in your existing content to create more engaging and effective messaging for your audience. Take the guesswork out of finding your perfect target audience. Use our straightforward tools to gain an in-depth understanding of your ideal customer base by analyzing their focused interests, behaviors, and preferences with data driven-AI. Unlock the power of brand personas and ensure your team is always delivering your message with a unified and consistent tone of voice.

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.