Orange Logic | Cortex

Pros: Orange Logic is the only Digital Asset Management Platform (DAM) worth using.

They are the only few DAMs that offer:
• Asset AI Meta Tagging for Video and Image
• Best for enterprise companies, small & large, don't get charge by the user seat.
• White Glove service, every business is unique and they were the only solution that offered what we needed and how we wanted it to be customized for our company.
• Easy to use platform and it does the work itself, I spend 1 hour a week managing everything.
• Custom Integrations with our Software and Online Tools.

Cons: The only thing I was unhappy with was the time it took them to create our DAM system, but after the time it took to get it up and going, I can proudly say it was worth the wait for the setup.

Overall: The time saved with Orange Logic alone has increased my team's efficiency and company resources.

Saving time with:

• Licensing/Approvals/Usage Rights on all our Assets
• AI Metatagging
• Folder Structure Organization
• Source of Truth for the entire company and our partners to access all our Assets, and track where they are used and who used them.
• Eliminated shoulder tapping from coworkers in other organizations.

Pros: It is very intuitive to use - both front and back-end. It is easy to configure and adaptable. The support team is responsive.

Cons: The system itself is excellent, but I think we all know it's the most low-cost system, which does cause some friction internally.

Overall: I've had a really positive experience with Orange Logic, and will happily recommend it to others. As someone who has used a variety of DAM systems for nearly 15 years, it is by the far the best one I've used. Users are also happy with the system, and the nimbleness of it to be able to meet their needs.

Pros: Cortex makes it easy to upload, share, and download media files. It integrates with the Adobe suite and allows for our creative team to work remotely off proxy files. It's a flexible platform, and our integration team has been a joy to work with.

Cons: I'm getting really nit-picky here, but I'd love for Cortex to support additional S3 storage tiers to save money on our cloud storage bill. It's on their roadmap though

Overall: Our company works with lots of video files, and we didn't have a great place to keep them. We had a local storage server that almost died multiple times due to power surges and we almost lost everything. We originally were going to use a different DAM solution but when Covid hit and everyone was working remotely we couldn't edit videos over the VPN. Cortex integrates with Premiere so our team can edit off of low resolution proxy files and export the final video at high resolution.

Pros: The ease of creating multiple metadata mappings and the ability to batch edit on every field are considerable upsides to Cortex. These features work with relative ease compared to other products I've used over the years.

Cons: You can tell that Cortex was built to accommodate a wide variety of use cases. While that may play well for Orange Logic in attracting customers, it can be an overbearing product for end users. It took me several months to wade through the sea of Cortex functionality and hone in on what worked for my needs. Once you get through that, the product does well, but it feels like Cortex tries to be too many things at once.

Overall: It's been great working with the team at Orange Logic. They are quick to answer help questions and easy to collaborate with.

Pros: My favorite feature of Orange Logic | Cortex is their ticketing system, Link, where I can raise a defect, ask a question or request an enhancement. I can assign priorities ranging from critical to normal or even long-term. At any time I can log onto Link to see their status. Answered tickets are archived, so I have a complete picture of our evolving digital asset management system.

Cons: Orange Logic | Cortex is a very granular, robust product. I know that I'm missing out on some features, but as the only power user, I simply don't have time to delve into all of them.

Overall: My experience with Orange Logic | Cortex has been excellent. The customer service is responsive and exceptional. The product itself is outstanding and there are always new features and releases.

Pros: The platform's asset management system works well. Batch editing for sets of assets is very quick and easy to use and being able to clean out old data is helpful. Calculator while a tad clunky to set up is very robust once running

Cons: The only two things I find as a fault of the platform are when the use case sits slightly outside of its scope and future-proofing. We use the platform for both consumer and professional cases and while this is well suited to professional users, the need for every customer to have a login can be limiting for a consumer user who just wants to come on and purchase one print and will probably not be back again. I realise this use case is not the majority for this type of platform so it shouldn't detract from the overall score but one thing that I still find a little frustrating is the inability to have good quality use on mobile platforms. This might be once again a consumer use case type issue but not being able to simply adapt the site to be mobile and tablet friendly is a little bit of a pain and while it is coming along in most recent releases it is still very far away from where I would expect it to be in 2022. Coming from an e-commerce background and being able to edit sites with CSS to achieve a solid responsive design was what I was expecting when starting work on this platform but it needs to be said that the ability to edit templates outside of specific fixed templates is actually near impossible.

Overall: Being able to showcase all Assets of different types and make them available to customers easily and quickly for purchase is great. Exactly what you want in a platform like this. It is not our main DAM but rather our gateway for the public to access our Assets for purchase or licensing.

Pros: Flexibility, easy of navigation and intuitive interface, powerful search and metadata/asset management. Robust cyber security and storage management via AWS.

Cons: Constant software upgrades can be a good thing to fix bugs and add features to the software nut it can be disrupting for the users and add complexity and more work for the management team.

Overall: The overall experience with Orange Logic Cortex has been very positive from both managers as well as end users.