Audience
Companies that need a powerful data management platform (DMP)
About Oracle BlueKai
Unify and activate your data to execute campaigns across digital advertising channels. Use data to drive personalized and contextual advertising that engages and wins over relevant audiences. Optimize spend across programmatic advertising through open web and social channels. Discover new audiences or expand your target audience during campaign planning to improve campaign performance. Expand your audience by using Oracle ID Graph to bring in third-party data across different marketing channels and devices. Reduce waste and drive a better buying experience by keeping recent converters out of your campaigns with audience suppression reports. Delivery reports help you monitor campaign delivery so you can diagnose and troubleshoot issues and verify that user profiles are being reached as expected.
Integrations
Company Information
Oracle
Founded: 1977
United States
www.oracle.com/cx/marketing/data-management-platform/
Videos and Screen Captures
iGaming Audience Platform
iGaming Audience Platform (DMP + DSP + Ad Server) is a full-service display, video and mobile advertising trading station from which media buyers can plan, purchase and track advertising in real-time. By utilizing big data and machine learning models we can seamlessly move data in real-time to the DSP for proper targeting and campaign execution. Delta Big Data facilitate the unique reporting capability of our Ad Server as clients for the first time can validate that they have reached their target groups within the campaign. Delta Projects Audience Station (DMP) let’s you identify and take control over your target audience. Properly identifying and segmenting your audience will increase the effect of your advertising. The Audience Station will tell you who you should target and when! Look at your iGaming customers behaviour, the spending trends, purchase intent, product popularity, audience performance, and more!
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Simpli.fi
Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.
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Piano DMP
Combine first-, second-, and third-party data with volunteered zero-party data. Develop user profiles and audience segments and put the data to work across your sites and multi-channel campaigns. Integrate zero-party data to ensure data reliability, transparency, and consent – so you can grow your business no matter what big tech companies decide. Combine sociodemographic data sets with user interests, intent and context, for information you can act on. Piano DMP gathers data and analyzes it to produce meaningful insight and segments. Get a deeper understanding of your audience, no matter what device they’re using. With Piano DMP, you can analyze and act on data for each individual user, across all of your sites and apps. Integrate with solutions across the entire Piano platform, or sync with your preferred ad server and/or marketing tools, to enable real-time action and results.
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Choozle
Take back control of your digital advertising. Execute programmatic ad campaigns at any scale with our all-in-one digital advertising software. Determine which targeting tactic is right for your campaign goals. Enjoy simple campaign setup and personal support. Quickly manage and optimize multiple advertisers and programmatic ad campaigns, no matter your campaign goals. With customer onboarding and easy-to-use, feature-rich digital advertising software, you can plan and execute campaigns with efficiency and ease. Launch highly-targeted campaigns with custom audiences created from first or third-party data. You can also target specific locations or based on web content and page categories. We offer tools to seamlessly combine first and third-party data to create custom audiences comprised of your most valuable users.
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Product Details
Platforms Supported
SaaS
Training
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