Audience
Businesses interested in an AI-powered competitive pricing tool
About OptiCash
The price comparison & analytics algorithm used by OptiCash helps to monitor competitor pricing by comparing your existing product pricing with that of major retailers or manufacturers, suppliers & vendors within the same category. It also allows you to source products most competitively priced based on comparable product attributes; integrate with your POS data, and also get smart data analytics that allow you to plan your business pricing strategies and stay ahead of the game. Price is one of the main factors influencing purchase decisions, both from a retailer and consumer perspective. To let numbers speak for themselves, less than 75% of online shoppers actively compare product prices before making a purchase and nearly half of the shoppers purchase discounted products.