OptCulture

The next generation of customer analytics has finally arrived. AppCard is more than just a loyalty program. It's a robust and easy-to-manage customer retention platform that delivers actionable marketing campaigns tailored to your company and customers. Built atop an advanced AI called "Pinky" that has been developed specifically for brick & mortar retailers and grocery stores, AppCard uses artificial intelligence to gain useful insights into your customers every time they shop. Smart data capture and machine learning empower you to deliver the right message to the right customer at the right time. AppCard captures and consolidates item-level purchase data with customer identities and tosses it to Pinky to provide you with complete picture of your clientele. The AppCard customer loyalty system is built on a proprietary algorithm that represents the next generation of loyalty & rewards programs.

‌Loyax is a loyalty management platform with which businesses can organize loyalty programs and campaign management, loyalty cards and mobile loyalty app, omnichannel communication, and much much more loyalty-building features. Loyax can be completely customized and enables businesses to create bespoke loyalty programs, which reflect a brand identity. Improve your mobile presence and engage customers wherever they are. Understand customer behavior and adjust your offers accordingly. Reward your loyal fans with discounts, vouchers, cash back, and reward items of your choice. Promote your offers with targeted marketing campaigns via email, social and push notifications. Encourage existing customers to promote your business and bring in new clients. Make your most profitable customers feel special and reward them accordingly. As a loyalty management enterprise-grade platform, Loyax allows you to nurture your customer relationships by data-driven retention, attraction, and engagement.